How to start a YouTube channel and promote your business

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How to Start A
Successful YouTube
Channel for Your
Business
So you’re thinking of taking the plunge into
YouTube for your business, are you? It’s a
smart move, given that 300 hours of video
are uploaded every single minute to the
platform, but it may not seem as easy as it
was to learn how to create a website. Relax
– we’re going to give you a breakdown of
some basics to get your YouTube business
channel up and running.
It’s time to put on your director’s hat! Here
are the steps you need to start a youtube
channel:
Ready to unleash your inner filmmaker
online? Get started with the Wix website
builder today!
By Naecheups
01. Start with the basics
The first thing you’ll need to do is actually
create your business channel, and YouTube
makes it incredibly easy to do. With just a
couple of clicks, you’ll be ready to dive into
setting up your new channel.
Sign into YouTube and click on the
user icon at the top right of the
screen
Click on the gear icon to get to your
account’s YouTube Settings
Click on Create a new channel
Then choose “Use a business or other
name”
Add your Brand name and click create
02. Fill in the about section
Next, you’ll want to fill out your profile and
channel description; this is the first option
you see after you have created a channel.
Here, you should describe your brand and
what viewers can expect to see on your
channel. This is also a great place to add
links to your website and other social media
networks that you use. This description will
appear in more than one place on your
channel, so be sure to put your best foot
forward when filling it out!
03. Channel your art
When you go to a YouTube channel, you’ll
immediately be greeted with a large banner
displaying the channel name. This is your
cover photo and is prime real estate for
introducing your brand.
You can make your cover photo as
extravagant or minimal as you’d like, but just
make sure that your brand is the focal point,
as it’s going to be the first impression
someone gets upon entering. Luckily, there
are a great assortment of tools to get you
started if you don’t happen to be a seasoned
graphic designer. Friendly reminder: YouTube
recommends uploading your cover photo at
2560 x 1440 pixels with a maximum file size
of 4MB.
04. Know your market, know your
content type
Since you’re starting a YouTube channel for
your own business, you should have more
than enough source material to work with,
and you can approach your video content in
more than one way.
If you have a complex product and want to
empower your customers to learn more
about it, video tutorials might be a great
avenue for you. Want to show off great
reviews from your customers? Testimonials
may be the way to go. Even better, do both!
This way, your channel has a variety of
content to consume, which can resonate with
different viewers.
You should also create content that’s aimed
at your target demographic of your business.
The more that you cater to your target
market, the more likely they will want to look
into your business services.
05. Lights, camera, trailer!
Like your channel art, you’ll also want to
create your channel trailer . Channel trailers
are usually short and sweet, and are a good
introduction for new visitors. You can let your
audience know who you are, what your
business is all about and what kind of
content they can expect to see in the future.
Creating your channel trailer will also be
good practice leading up to your first video.
06. Upload your first (official) video
At this point, you’ve probably done a fair
amount of research about your first video,
and if you already have your channel trailer
under your belt, you have a bit of practice as
well! Now it’s time to take and say “action.”
Once you’re done filming and editing your
first video, it’s time to upload it. Given that
YouTube relies on video uploads, you’ll find
the upload option at the top right of the
screen when you log into your account.
You’re not done yet, though!
07. Optimize for search
When uploading a video, you’ll be asked to
fill in a title, description, and tags. These are
essential components to have your video
easily discoverable in YouTube search, so
don’t skimp on them!
Much like SEO for your own website,
YouTube has its own set of parameters for
you to optimize your video for search. Fill
these sections out to the best of your ability
using keywords to describe the video and
your business. A keyword-rich (but not
heavy) title and description can go a long
way and you’ll be able to see what works for
your videos as you progress.
If your video is well optimized for YouTube
itself, this can extend to search engines as
well. As a Google-owned product, YouTube
has tight integration with the search giant. If
you play your cards right, you’ll find your
videos ranking high on both YouTube and
Google.
08. Stay consistent
Don’t expect success if you plan to create a
YouTube channel, upload one video and then
neglect it completely. Creating a successful
YouTube channel takes time and effort, and
viewers expect consistency from the channels
that they subscribe to. After your first video,
be sure to plan the next few videos ahead of
time.